Umeh Earnestina Chidimma

Results-Driven Social Media Manager & Content Strategist

About

Creative and analytical Social Media Manager with a proven ability to drive significant brand engagement and audience growth. Adept at developing and executing data-driven content strategies, leveraging target audience analysis and diverse content formats to achieve measurable results. Passionate about transforming online presence into tangible business outcomes and fostering strong brand-audience connections.

Work Experience

Social Media Manager

Personal Brand / Client Project

Apr 2024 - Present

Lagos, Lagos, NG

Led comprehensive social media management for a personal brand, driving significant growth in engagement, leads, and follower base through strategic content and audience analysis.

  • Increased brand engagement by over 36,000 within two months, demonstrating rapid growth and content effectiveness.
  • Generated numerous qualified leads for services provided, directly contributing to business development and potential revenue streams.
  • Expanded active follower base by over 100 within a short timeframe, fostering a loyal and engaged community.
  • Executed in-depth target audience analysis and A/B testing of diverse content formats to optimize reach and maximize engagement.
  • Developed and implemented a data-driven content strategy, ensuring consistent brand messaging and effective audience connection.

Education

Optometry

Abia State University

Sep 2021 - Jun 2027

Umuahia, Abia, NG

Certificates

Social Media Management Program

Social Media Boss Academy

Jan 2025

Content Writing Course

Jan 2024

Skills

Social Media Management

  • Social Media Strategy
  • Community Management
  • Audience Engagement
  • Hashtag Research
  • Scheduling Tools
  • Platform Optimization

Content Creation & Strategy

  • Content Writing
  • Copywriting
  • Caption Writing
  • Content Strategy Development
  • Content Formats
  • Canva Design (Basic)

Analytics & Optimization

  • Social Media Analytics
  • Performance Tracking
  • Audience Analysis
  • A/B Testing
  • Engagement Metrics
  • Lead Generation

Communication & Collaboration

  • Communication
  • Teamwork
  • Public Speaking
  • Organisation
  • Attention to Detail
  • Research

Critical Thinking & Creativity

  • Critical Thinking
  • Creativity
  • Problem-Solving
  • Out-of-the-Box Thinking
  • Time Management

Tools & Platforms

  • Canva
  • Google Docs
  • Google Workspace
  • Inbuilt Scheduling Tools

Interests

Hobbies

  • Reading
  • Writing
  • Music
  • Trying New Adventures